'Maximum power, minimum consumption'. We showed how this can work by using typical Internet elements: from a Website, visitors opened a tiny pop-up with a very short scroll bar. When the scroll bar is moved, the content in the pop-up does not roll; instead, the entire content of the Web site underneath shifts and moves the Golf GT and its message into the visitors’ field of vision.The aim was to convey this positioning in the online advertising in a way which would grab attention.Young progressive buyers with a sporty driving style. Primarily men interested in technology, innovations, economy and fuel consumption.

The users become involved in the advertising; the advertising message is not triggered until they move the mouse. The click rate of 5.2% was above average.