Cannes Lions

VW JETTA

EXIT FILMS, Melbourne / VOLKSWAGEN / 2012

Overview

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Credits

Overview

Description

This ad campaign introduces the new Volkswagen Jetta to the Australian family market. The new 'Memories' TVC is filmed entirely through the eyes of a young girl and focuses on the role of the first family car and the special place it holds within family life, to help the brand create an emotional connection with consumers.

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