Cannes Lions

VW LUPO

DDB DENMARK, Copenhagen / SKANDINAVISK MOTOR CO. / 2005

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We see a number of exotic travel clips with supers portraying how wonderful Portugal is. In the lower right corner there’s a ticket quoting “39€ R/T”.

Title: “Portugal 39€ R/T” followed by VW logo and “LUPO 3L”.End title with a picture of Lupo 3L: “100km on 3 litres of diesel”.

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