The Touran, Volkswagen's new MPV, launched August 2003. Volkswagen's brief asked Tribal to create an informative microsite that presented the Touran’s safety and versatility. Tribal's solution was 'Touran. Part of the Family'. Like a loyal pet, Touran is protective and at the centre of many occasions. With this idea in mind Tribal developed an animated site that brought to life Touran’s role within a range of family outings. If the user selects a family member a new scene loads and the character steps forward to begin a personal recollection of Touran.