Spikes Asia
DDB NEW ZEALAND, Auckland / VOLKSWAGEN / 2019
Overview
Entries
Credits
Background
In New Zealand Volkswagens are considered luxury European cars worth taking good care of. Because of this, they're often kept in families for years and handed down through generations as an heirloom.
Execution
In this brand film we tell a story about the struggles of growing up as the youngest child. Right from a little boy, youngest brother Tom is always coming second to his older brother Sam and having to make do with bad hand-me-downs. That is until the final scene, when Tom takes ownership of the one hand-me-down that can make all those years of suffering worth it - his brother's immaculate second hand Volkswagen.
Similar Campaigns
12 items