Spikes Asia

VW Youngest Brother

DDB NEW ZEALAND, Auckland / VOLKSWAGEN / 2019

Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

In New Zealand Volkswagens are considered luxury European cars worth taking good care of. Because of this, they're often kept in families for years and handed down through generations as an heirloom.

Execution

In this brand film we tell a story about the struggles of growing up as the youngest child. Right from a little boy, youngest brother Tom is always coming second to his older brother Sam and having to make do with bad hand-me-downs. That is until the final scene, when Tom takes ownership of the one hand-me-down that can make all those years of suffering worth it - his brother's immaculate second hand Volkswagen.

Similar Campaigns

12 items

INNOVATION GARAGE

TBWA\CHIAT\DAY , Los angeles

INNOVATION GARAGE

2013, NISSAN

(opens in a new tab)