Cannes Lions

VWTOURAN

TRIBAL DDB LONDON, London / VOLKSWAGEN / 2006

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The David Beckham Academy Touran Challenge launches to promote the official partnership between Volkswagen Touran and the David Beckham Academy.

At the centre of this campaign is a microsite that offers three football training games, the emphasis being on learning and improving at football, rather than winning or losing. The games use bespoke footage of David Beckham himself, offering kids the closest thing to playing with David Beckham in real life. Online advertising, press and poster and DM all direct traffic to the website. The target audience for this game is 8-12 year old children.

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