Cannes Lions
TALENT, Sao Paulo / SONY / 2009
Overview
Entries
Credits
Execution
We created an iron like front cover, for the Rolling Stone magazine.We created a special cover for Rolling Stone Magazine. The Iron Shield, endorsed by the Rolling Stone brand. A memorable solution.Our media solution had the Rolling Stone brand endorsement which gave it a real regular front cover appearance. The iron texture was directly linked to our products selling point.In the same front cover the reader could learn about the W302 and its main features.
Outcome
Quarterly Sony Ericsson´s research studies showed significant growth results:- 8% in music technology leader- 6% in innovative brand- 11% in trendsetter- 12,5% in design – the major gain, right on the spot!
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