Cannes Lions

Moon Live

DENTSU INC., Tokyo / SONY / 2018

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

As a result of limiting the promotion to a one night only Supermoon occasion we succeeded to motivate the audience to watch the promotional music video at the same time earned the interest of multiple media.

Execution

We developed a App which activates only when the camera recognizes a full moon to play the promotional music video.

We created an experience as if viewers were watching a lunar concert from the earth.

Outcome

As a result, "Moon Live" lead to 85 million views on its official YouTube channel.

It was also seen on more than 100 media outlets, such as television shows and online news media.

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