Cannes Lions
DENTSU INC., Tokyo / SONY / 2018
Overview
Entries
Credits
Description
As a result of limiting the promotion to a one night only Supermoon occasion we succeeded to motivate the audience to watch the promotional music video at the same time earned the interest of multiple media.
Execution
We developed a App which activates only when the camera recognizes a full moon to play the promotional music video.
We created an experience as if viewers were watching a lunar concert from the earth.
Outcome
As a result, "Moon Live" lead to 85 million views on its official YouTube channel.
It was also seen on more than 100 media outlets, such as television shows and online news media.
Similar Campaigns
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