Cannes Lions

WALKING DEAD ZOMBIE PRANK

IRELAND DAVENPORT, Johannesburg / FOX INTERNATIONAL / 2014

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Overview

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Credits

Overview

Description

Branded entertainment is a rarity in South Africa and if it is done it often requires a digital platform to be a success.

Execution

Our brief was to build up hype around the Walking Dead Season 4 Part 2 launch in a way that Media owners and the public audience would relate to and would relate to the series. This would ultimately boost ratings as an end result.

With that being said we created a Zombie with a difference, an interactive Zombie that would bring people near after they had been frightened and hand the audience member a piece of information relating to the series launch, which we did in the form of cards.

Outcome

The response to our activation was nothing short of incredible. We shut down business centres when he walked in. He took people by surprise and spread the word of the Walking Dead Season 4 Part 2 launch to over 2,000 people.

These people took photos with him, interacted with him and posted to their social media wherever he went creating thousands of possible seeding opportunities, and no doubt a boost in viewership through the cards informing of the launch time and date.

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