To raise awareness for the Memorial Day launch of its three-night, six-hour miniseries, The World Wars, HISTORY sought to create an engaging and memorable experience targeted to 25-35 year old, tech savvy, males craving historical knowledge. Glued to his mobile device, he also had a passion for trivia game play.

As the hottest trivia game for mobile devices, QuizUp wasa highly sought after promotional partner whose audience demographics/psychographics corresponded directly with HISTORY’s target.

A provocative QuizUp nationwide trivia competition was devised. Called War of Wits, questions were taken from HISTORY’s historical miniseries covering World Wars I and II, highlighting facts, situations and characters.

Compelling content was at the heart of this highly successful mobile campaign. This innovative and educational collaboration created anticipation for the show’s premiere, cultivating an immersive set of interactions

• HISTORY won the battle for The World Wars viewers, activating consumer passion through the power of mobile game play. The World Wars was the third-highest rated scripted mini-series on ad-supported cable in 2014, pulling in 1.2 million A25-54, 1.1 million A18-49 and 3.2 million Total Viewers over three nights.

Over 1 million games were played.

• Advocates shared their experiences on social channels with #TheWorldWars organically trending on Twitter.

• Earned media reached nearly 70 million people and garnered over 550 million impressions.

• HISTORY’s Facebook page grew by nearly 350,000 fans and its Twitter followers grew by 17,000 during the campaign period.

• Positive sentiment for the network increased 11 percentage points.