This campaign was targeted to the busy and active Mum. The banner was designed to build awareness of the new PuR Flavor Options system, showcasing information about the product and where to buy it. Drinking a glass of plain water may be considered unappealing, even boring. In the banner concept, a glass of water becomes animated and fun with a push of a button. The consumer can play with it, making the glass of water dance differently with each flavor option. In each sequence, fruit flavored disco-lights take over the page and fun music plays. Results were excellent, more than double what Bridge and the brand anticipated (13.79 percent versus 5.49 percent).