Cannes Lions
WATER ROCK
MORI, Tokyo / SONY / 2014
Overview
Entries
Credits
Overview
Description
The Japanese Branded Entertainment market is considered to be immature.
The most common types are those TV programs sponsored by a single company.
Execution
The film was first released at IFA event in Germany on the 6th of September in 2013.
On the 11th of October, 2013, the film was uploaded on the YouTube.
From the 12th till 27th of October, 2013, the film has been aired on TV (TBS/ BS-TBS).
On the 7th January, 2014, the film was screened at the CES event in the USA.
Outcome
After the film was released online, it was aired on TV and also screened at events and conventions.
The film also captured the media's attention as a "very" Sony TV commercial that focuses on the sound and visual, and selected as the Ministry of the Environment Prize at the 17th Environmental Communication Awards (2013) in Japan.
Similar Campaigns
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