Cannes Lions
TBWA\ESPAÑA, Madrid / SONY / 2013
Overview
Entries
Credits
Description
To all those who decided to spend more time with their children wanted to reward them with a shirt that I named "padrazo" and "supermom". Why not make this gift an excuse to play? Decided to design a box containing reversible shirt and a card congratulating them. In reversing, the box became a mask you could keep playing with your children.
Execution
We decided to design a box containing reversible shirt and a card where they congratulated. In reversing, the box became a mask you could keep playing with their children.
Outcome
Exceptional
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12 items