Cannes Lions

WEBSITE

LODUCCA, Sao Paulo / PAULO COELHO / 2011

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

AlephTweets is an innovative way to reconnect Coelho with the youth. The website recreates entire chapters of the book The Aleph in real time, word by word, with tweets from all over the world.

Outcome

The website was released to Coelho’s 690,000 followers on Twitter in July 2010. This generated more than 2 million impacts, without considering re-tweets.Results: the book became a best-seller in Brazil (August 2010).

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