Cannes Lions
EURO RSCG WORLDWIDE AUSTRALIA, Sydney / SONY / 2005
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Description
CHALLENGE: To demystify the process of selecting a Wega home entertainment system, and to drive qualified leads into dealers.
SOLUTION: The website, containing three configuration tools catering to differing levels of home entertainment knowledge and comfort. Designed for You - recommends packages based on the type of room the user wants to kit out. Designed around You -suggests products based on the user’s budget, room size and technology comfort. Designed by You - gives serious users the flexibility to combine products and build a system that suits them. Users are then able to locate their nearest Wega dealer.
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