Situation

Tous had all the shops in Spain closed because of the pandemic. But this circumstance was not a reason to stop celebrating Mother’s day.

Specially because Tous had been always celebrating it.

Unfortunately the campaign already prepared had lost its sense because of the situation.

We had to create and produce a campaign in just 3 weeks.

Brief

To celebrate Mother’s Day, as always, helping people to live and express their tenderness.

Objectives

To reinforce the emotional link with the brand.