Cannes Lions

Where is my dog?

SUNO UNITED CREATORS, Sao Paulo / HEINEKEN / 2022

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Overview

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Credits

Overview

Background

Lagunitas is already known in Brazil as a dog-friendly brand and in our main market, the São Paulo City, missing dogs is a big problem.

Idea

We have used our media to help missing dogs, creating a geolocalized system that shows missing dogs posters on OOH in the region where they were lost.

Strategy

We target dog lovers, our followers and followers of Instagram profiles specialized in missing dogs situations and use this data to execute the idea.

Execution

Using Facebook chat and Instagram profiles specialized in missing dogs, we have converted our media to help missing dogs.

Outcome

40% increase in engagement in our social networks. 20% of the dogs displayed on OOH were found.

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