Tastes differ – everbody knows that. Some people love pickles, some prefer to spare them.

That concept reflects within the world of music! People prefer different music genres - just as beats they like to listen to! That is how the idea was born: the WhopperBeatz! Every ingredient of the Whopper becomes a beat, may be assembled individually and all of it in six different kinds of genres (Rap, Hip Hop, Dubstep, Reggae, Breakbeat, Techno).

Because our target group loves nothing more than their smartphones, we set up a web-app, in order to make the Beatz accessible locally and en route.

We started to go live in May 2015 and want to be online until May/June 2016.

Go to www.whopperbeatz.com and choose your favourite music genre. After pressing play, you can click on the different ingredients and make your own „WhopperBeatz“ sound. In each category, you also have the possibility to play and listen to all ingredients at once or go back and try another beat and genre.

The idea „WhopperBeatz“ was liked and shared a couple of 1000 times on social media – that is how we established awareness within our target group and recharged the product – the Whopper!

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The people should interact with the programme – so we wanted to develop a creative idea that makes people having fun while interacting and playing the game.