Generate social network conversations about Windows from a more emotional standpoint, in line with the new brand positioning 'a Windows 7 computer opens up new possibilities', while also relegating the technical and functional product attributes to the background and showing millions of consumers the true possibilities technology brings directly into their lives.

We followed closely the real life of a new computer user, documenting her discoveries and what she learned in a sort of video diary; then we shared everything over social networks. The story’s narrator was the computer itself. So started the project 'Chronicles of a PC'. For the graphic identity we decided to use aesthetics inspired on the strong Latin American culture of soap opera opening credits, with an emotional execution that can communicate the desired tone for the project.

- 600,000 complete views of the episodes.- A 500% increase in visits to the Windows blog.- 28,500 new members on the Windows fan page.- 1,344,929 visits to the product page. 
- Over US$500,000 in spontaneous media: newspapers, magazines, portals, blogs, TV shows and radio. In total there were 100 articles in 75 different media.