In order to reinforce the physical link between Microsoft and the French Public with immersive experiences, we created the first monument ever imagined dedicated to Windows users.

Constructed from start to finish in only 5 days, the Windows cube is a glass cube of 260 square meters built on 2 levels entirely dedicated to innovation.

The design was conceived in connection with the cubic shape of the brand’s logo. Steel and glass were chosen to integrate perfectly the universe of the museum of modern art Beaubourg.

During the day, the Windows Cube was open to the public whereas the evenings were reserved to welcome more than 20 BTB and BTC Microsoft’s events.

• 12 000 visitors

• 9 000 demos

• 550 articles

• More than 20 events

• 1,3 million videos viewed

• 1,2 million broadcasts on social media (Likes/shares/RT)

• 1 live web show (01net TV webcast)

• +11% Windows 10 upgrades

• +9% Windows laptop upgrades

• +15% Windows tablet upgrades

• +11% Windows phone upgrades