Distributed to industry leaders, the Business Value Kit’s striking construction and empowering message combined to create a 'must have', 'must read', 'must keep' piece that generated demand and buzz.We chose a confident tone to refocus attention on current solutions and future opportunities. The kit included a Business Value white paper, five new client case studies, a CD spreadsheet, a data sheet on the unique MO resource portal, and pictures of mobile devices. These resources combined to demonstrate Microsoft’s leadership in the sector.

The BVK was distributed to 400 key decision makers and 100 leading journalists and financial analysts.Response exceeded expectations.It changed perceptions about the value proposition and the size of the MO opportunity. One of the top 5 MOs developed a similar approach to ensure results.It was also adopted by one of Microsoft’s distributors as their sales collateral tool. The campaign was extended to tier-2 MOs based on demonstrated receptivity. BVK has become sought-after collateral from the sales team to prove value to partners and users. BVK was also showcased as a best practice example internally at Microsoft.