Cannes Lions

WINDOWS VISTA OPERATING SYSTEM

UNIVERSAL McCANN, San Francisco / MICROSOFT / 2007

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Overview

Entries

Credits

Overview

Execution

When people see this product, they have a very specific reaction . . . “Wow.” Creative and media worked together in high profile media placements to provoke that emotional and inspiring reaction, drawing the customer in and giving them a reason to want more. From that experience, we blended highly-anticipated content from television shows, online portals, cinema pre-show and digital experiences to demonstrate key product features.

Outcome

PC sales increased by 67% at US retail stores in the first week.

Press coverage of the approach generated even more visibility.

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Shortlisted Cannes Lions
Private Side

RADICAL MEDIA, New york

Private Side

2019, APPLE

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