Instead of a traditional Valentine’s Day campaign talking about love and romance, we chose to instead shine a light on the forgotten heroes of the day – our wingmen. To celebrate them, we created a limited number of “Wing Bling Rings” which were designed to be worn a symbol of the mateship and bond between two friends.

On Valentine’s Day, we launched a video on social media featuring our Wing Bling Ring. Viewers were encouraged to tag their wingman in the comments of the video and share reasons why they felt their friendship deserved to be recognised. The best entries were rewarded with a pair of Wing Bling Rings to symbolise their everlasting bond.

Spend: Less than $7000AUD

14.96% Ad Recall Lift (4% increase on YTD average)

1,445,260 reached

4984 entries in less than 24 hours (1 day only promo)