Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / GOODYEAR / 2015
Overview
Entries
Credits
Execution
By fitting Goodyear winter tyres, driving in the winter is like driving in summer.
We made snowflakes and ice crystals out of summer items, thereby showing in a surprisingly eye-catching way.
Outcome
Driving with Goodyear tires is always – whatever the season.
The campaign ran across Germany in autumn, the time of the year when people are up for new winter tires.
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12 items