To amplify the Nissan Rogue’s heroism over winter, we decided to amplify the threat of winter itself. We don’t just depict a city under siege by snow. We depict a city under siege by evil menacing snowmen – a living metaphor for a horrifying Canadian winter. Taking cues from big Hollywood disaster and zombie movies, we made this snowman invasion as cinematic as possible, launching the Rogue in an attention-grabbing way that feels more like a movie trailer than a car commercial.