Cannes Lions
VCCP, London / CADBURY / 2021
Overview
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Credits
Execution
To deliver the most authentic story possible we wanted to find a true array of characters to feature that had true, exciting, and relatable stories from their lives to tell.
We interviewed an array of elderly people from a variety of different backgrounds to find the perfect people.
The stories didn't have to be world changing events. Just real and memorable moments from their life that people nowadays might have in common. Whether that was rock and roll, Notting Hill Carnival, Fashion, you name it. The type of subjects that would encourage and inspire others to start a similar conversation with an older person in their life.
We knew we faced a challenge as we wanted to find people with incredible stories to feature and not get actors to play out the stories of others, we felt this wouldn't deliver our message and story in the way we wanted.
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