Cannes Lions

WIPEOUT PULSE PSP GAME

OGILVY FRANKFURT, Frankfurt / SONY / 2008

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Heart Race – The WipEout Pulse Pilot Recruitment Test is the first website ever that integrates the user’s heartbeat into the website. Without the Pulse Monitor that the user receives via direct mailing it is impossible to enter the site. Successfully connected to his computer, the user can check whether he got everything it takes to be a successful WipEout Pilot.

The PSP Game WipEout Pulse is a Highspeed Racing Game with breathtaking graphics and a unique soundtrack that increases the player’s heart rate while playing. If he wants to be successful, the player has to stay cool. On our website he can check whether he is cool enough. During the test, the user will have to clear different tasks while his heart rate is constantly checked. An increased heart rate leads to a higher level of difficulty, which leads to more stress, which leads to an increased heart rate, which leads to a higher level of difficulty – and so on. So only the users that can keep their pulse rate constantly low will be able to master the test – and become successful WipEout Pulse Pilots.

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