Cannes Lions
LEO BURNETT CANADA, Toronto / SAMSUNG / 2006
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Description
We follow the journey of the Olympic torchbearer as he makes his way through the mountains and into the stadium for the opening ceremonies. One spectator tries to share the moment by describing the experience to a friend using his Samsung cell phone. Without knowing, our spectator starts a whole movement within the stadium by simply holding up his phone to capture some of the sounds of the ceremony. The entire stadium joins him as they salute the torchbearer and the Olympic flame.
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