Cannes Lions
T3, a Material Company, Austin / UPS / 2021
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This is the story of Sara Cunngingham and her son Parker who live in Oklahoma City, OK. When Parker came out as gay in his late teens, Sara went through a long process of coming to accept him. She eventually went on to become a vocal ally for the LGBTQIA+ community and for years had offered “Free Mom Hugs” at Pride parades to people who weren’t being accepted by their own families. In 2020 however, giving hugs was no longer possible of course sue to the pandemic. So she began sending out “free mom hug” care packages to the community who more than ever were isolated and lonely. But she couldn’t keep up with massive demand from the community. So UPS delivered her wish to deliver hugs to everyone who needed one by helping her send out hundreds of care packages and then giving her organization a $10K donation.
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