Tiger is a beer born and raised on the streets, so what better way to champion our heritage then by bringing the REAL streets of Singapore to the craft bars of Sydney and Auckland. We decided to take the ultimate symbol of Singapore, the Wok and turn it into one-of-a-kind installations for bars to display proudly.

We journeyed to the streets of Singapore and collected a stockpile of authentic, gritty woks from real street food chefs. These were given to a range of artists to use as a canvas. Their brief: capture the energy of Singapore’s streets – the birthplace of Tiger Beer.

The artworks were hand delivered to bar owners around Sydney and Auckland, and installed as permanent fixtures in their venues.

We documented our journey and shared it online.

Our high impact, unique branding is now present in +25 craft bars.

Tiger now #1 beer on tap at 3 venues

Tiger now #2 beer on tap at 2 venues

Over 2 million impressions on our film