The 2022 Wrapped Campaign, Spotify’s annual celebration of the world’s collective listening, took a year of emergence and turned it into an invitation to play. Turning a uniquely personal experience into a worldwide celebration, launching in 37 markets globally, we didn’t just invite the world to get their Wrapped, but to play it. Every part of our media was turned into an opportunity for interactivity and play. Inspired by trivia, we got listeners involved, giving them a chance to flex their fandom and knowledge. Interacting with our brand in a two way conversation, turning the world into our playground.