Reporters Without Borders fight cyber censorship in the world. Their weapon is the written word, making it true to say: writing helps. Since everybody writes, we decided to turn everybody into a Reporter Without Borders. #writinghelps, the first newspaper against cyber censorship, consists only of tweets that contain the hashtag “writinghelps”. The multilingual and uncensored tweets are ranked accoding to their popularity, The number of retweets determines the position of a tweet on the site. The result is a digital platform that is constantly being updated and changing based on user activities,making #writinghelps the most democratic newpaper ever. Everything that was tweeted is depicted, unaltered and in original language: international headlines, local news, pictures, opinions and everything that is important to the individual.

Because of the relevance of the cause and the idea Twitterers, Bloggers and the press helped to spread the word.

Pre-Launch

05.03.13, a letter which asked to participate in #writinghelps was sent to:

- members and supporters of Reporters Without Borders

- activists and bloggers on the topics of freedom of speech, freedom of the press and censorship

- A list Twitterers around the world

• 08.03.13, a short message was sent out to remind the addressees to participate

• 11.03.13, we provided RWB with facebook posts and tweets (digital communication) to spread in their social networks

Day of the Launch

• 12.03.13, extensive social media activities

• 12.03.13 we provided RWB with a fact sheet about the campaign as to feature it in press conferences held on the “World Day of Cyber Censorship”

Post-Launch

• 18.03.13 we sent out press releases via mailing lists to national and international daily press and to the advertising press and provided RWB with press releases, accordingly. 12.03 – 02.04: media monitoring

• The campaign worked as planned. Popular Twitterers as well as activists, bloggers and the traditional media took interest in our campaign.

We were able to generate a large number of high quality articles on our campaign and Cyber Censorship from international media outlets. 100 percent of the coverage was positive and in support of our goals.

We had 4.350 Tweets and 5.300 visitors in the first week the when the site came online.

Article clicks and placements online include being published on Timo Wizard’s Castle, Bembel Blog, Der Österreichische Bote, Marketing-Blog, Marketing-Blog, agit-press, politik-digital, Gulli – Der unabhängige IT-und Tech-Kanal, Die Deutsche Journalistenschule, PAGEWIZZ, YAHOO! Nachrichten, Neue Zürcher Zeitung, Die Welt, Der Standard, ONE to ONE, PAGE – Ideen und Know-How für Design, Werbung, Medien, Horizont.net – Portal für Marketing, Werbung und Medien and Fischer’s Archiv.