Cannes Lions

WWF INDIA

OGILVY & MATHER, Gurgaon / WORLD WILDLIFE FUND (WWF) / 2011

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Overview

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Credits

Overview

Description

Design a book that highlights WWF-India’s role in tiger conservation to help the organisation get more funds for the cause.

Execution

Given the challenges, Tiger Talk was born: a book that chronicles the stories of the unsung heroes who include forests officers, forest guards, conservationists, mahouts, researchers and others who devote years and sometimes, lifetimes for the cause. It covered stories from tiger reserves across India and gave the book a unique angle that set it apart from the crowd of tiger books in the market.

Outcome

The book was launched by Jairam Ramesh, India’s Minister of Environment and Forests at a ceremony that featured many leading public figures.

WWF-India and Indian Council for Cultural Relations (ICCR) will use the book to promote the cause by conducting Tiger Talk’s photography exhibitions in places like Addis Ababa, London and Toronto.

This venture will be taken forward by none other than The Prime Minister of India, Dr Manmohan Singh.

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