Cannes Lions

XRAYS

SIMPLE, Santiago / COLUN / 2018

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Digital Proof JPG
Digital Proof JPG

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Overview

Description

Colun is one of Chile’s leading milk manufacturers. The company has a broad product line, among them Colun Extra Calcium Milk, good for the human bone, especially good for toddlers and children who play all day and can get hurt at anytime, given the extreme sports or pastimes they practice such as skateboarding, bike riding, climbing, running, etc. Weak bones have more chances of breaking, which could mean having to stop enjoying fun and games. Strong bones permit children to have fun without interruptions.

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