Challenge:

Coca-Cola needed a way to better leverage its digital assets to more effectively communicate and engage with the public in the ever-growing and evolving digital space.

Solution:

Coca-Cola Journey completely redefined the role of a traditional corporate website, taking a bold new approach to connecting with the world via a dynamic, digital magazine platform. The most ambitious digital project since the company’s original website launched in 1995, Coca-Cola Journey is the digital heart and soul of the company. It embraces the role of content publisher and storyteller, focusing on universally important topics, social causes, company news and social engagement.