Cannes Lions
OGILVY, New York / YAHOO / 2008
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TV spot that introduced Yahoo!’s “Be A Better” campaign showing how using Yahoo! can make you better at whatever you want to be, while not using Yahoo! can lead to disastrous repercussions.In “Explorer”, we see two friends hiking in the woods come across a unique flower. With an outdated trail-guide, they have no information on the flower as it comes alive and leeches onto one of their faces. We then see the same scenario start over, but this time they read about the flower on Yahoo! Mobile, not only do they avoid being attacked, but they discover the flower’s rare hair-growing properties
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