Cannes Lions

FLICKR RIDES

KETTLE COMMUNICATIONS, New Delhi / YAHOO / 2014

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

The said objective was achieved by getting the bikers who were also photographers to form their own community on Flickr called 'Flickr Rides' with an on-ground event involving the 20 best photographers taking a 'Flickr Ride' in Delhi and Bangalore and the best among the 20 sent to ride a Super-Bike across Australia.

Awareness about the group was put across the Yahoo! universe and Social Media.

The on-ground event elicited considerable involvement from biking and photography groups across India.

Also the content shared by the group members by itself helped generate tremendous response within Flickr and Yahoo! India users.

Outcome

Achieved 2,009 biker-photographer members on the Flickr Rides group.

11,000 plus high quality photographs were generated as content.

The campaign garnered 35,000 plus likes and 1,200 plus shares on Facebook.

#Flickr Rides trended in TOP 10 on twitter for an average 1 hour.

6.5 million page views were generated across Yahoo lifestyle page.

The Flickr rides Video garnered 1.6 million views.

Email received by 181,520 Yahoo! mail user base with an open rate of 21%.

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