Cannes Lions

YOTVATA CHOCOLATE DRINK

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / YOTVATA / 2008

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Overview

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Credits

Overview

Execution

The print posters feel so real and fresh, they create an irresistible urge to reach out to them and grab a cold bottle of chocolate drink.

Both the external "vending machine" and the inner "refrigerator" posters emphasise the Yotvata chocolate drink bottles in a refreshing way.

Outcome

The posters created a double impact:Top market share ever (65%)!Yotvata Chocolate drink became as popular as the best leading soft drinks.

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