Cannes Lions

Your Attention Please

HULU, Santa Monica / HULU / 2021

Film
Demo Film
Demo Film
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Overview

Execution

In order to ensure our viewers understand that the Hulu POV on Black History Month is crystal clear, we put together a jam for Craig to explain just that fact. It started with knowing what the takeaway needed to be, which was simply “Why is Black HIstory Month in the shortest month of the year?” From there, a melody was crafted, the lyrics were built around it, and room was left for Craig to chime in with potential solves like “moving BHM to March, 31 days, could be nice, for the kiiiiiids” And from there it was just a matter of letting Craig jam.

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