Many companies wishing to appeal to young people do not find the right language for communicating as they hire the wrong people for the jobs. In many cases, a 'youth-adequate' testimonial may be sufficient to position a company as a young and modern enterprise.

A testimonial used in an absurd way, like that of 22-year-old Markus Rogan (several times world and vice-world champion swimmer) was an absurd idea, without beginning and end, using obsolete conceptual models and personal opinions characterised by ignorance and a completely wrong idea of the marketing body's players about young people - caused a disaster. A fictitious institution named 'machsbesser.com' (a-better-way.com) justified sabotaging the campaign to protect young people from annoying advertising.