In May 2016, trade unions went on strike in France to protest against a new regulatory system, ending up in an almost paralyzed economy during a few days. As a result, most of the gas stations ran out of petrol and people had to queue for hours to get their tank filled.

Worldwide leader of the electric category, Nissan is very active on social networks to leverage its awareness and brand preference.

As an agency, our mission was to support the Nissan electric range all year long in a Real Time Marketing approach, thanks to online monitoring tools.

This activation is not a response to a specific brief, it was a proactive initiative from the agency.

This activation was a proactive project from the agency based on the complicated situation at that time in France. Following a positive feedback from Nissan on May 25th , we involved all the different stakeholders in a very short notice and the first test drives occurred the day after near Paris.

Only 27 hours have been necessary between the idea submission, the implementation, the filming and the post of the video case on social networks.