Cannes Lions
BBDO ECUADOR, Quito / CORPORACION AZENDE / 2010
Overview
Entries
Credits
Description
Zhumir Pink is a soft watermelon flavored spirit marketed for trendy, outgoing girls that love to party in chic clubs and bars. In Ecuador, many taxi drivers operate with radio frequencies and communicate using codes. They belong to a low social class and have a particular accent that is often ridiculed by the product consumers, just the way girls make fun of men when they use them as their drivers.
Similar Campaigns
6 items