Cannes Lions

ZIMA PARTY SHUTTLE

AOI PRO., Tokyo / COORS BREWING COMPANY / 2013

Case Film
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Overview

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Credits

Overview

Description

“Clubs are the hub of subculture. Music, dance, art, literature, IT and many other genres are connected through this hub. It is an anachronistic idea to crack down on club culture. It is not too much to say it is a destruction of Japanese Culture.” Ryuichi Sakamoto (an excerpt from Yomiuri News Paper).

Since the enhancement of the entertainment business law in 2012, clubs in Tokyo have been busted by an unprecedented level, and young people are awaiting a movement that will save the club culture.

Execution

Door to Door becomes a party.

Merging branded content and the public bus.

The ZIMA Party Shuttle gained publicity as a “fusion of transportation, art and technology”, building its position as a leader of nightlife in Japan.

More than 50 famous DJ's volunteered to play music to celebrate the event.

Outcome

220,000 night players experienced the contents online and offline. More than 50 famous DJ's volunteered to play music to celebrate the event. Influenced by the campaign, many of the well-known clubs in Tokyo increased their stock of ZIMA. This led to a 250% increase in sales. But most importantly, we made ZIMA-loving club-goers happy.

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2022, COORS BREWING COMPANY

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