Cannes Lions
WING PUERTO RICO, San Juan / COORS BREWING COMPANY / 2006
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Woman: Pablo....(sobbing) where are you Pablo? Pablo...You took away all the Coors....(sobbing).Super: Happy HalloweenBody Copy: During October, news were published about a woman's ghost that appears at night crying for "Pablo". Taking advantage of that, we created an email recreating the video showing why the woman was calling for "Pablo": Because he took away all the Coors Light (all the Beers).
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