Special posters were developed to fasten onto building facades. At roughly 100 metre intervals the entire city was outfitted with such posters. In this way the campaign dramatised what the Theatre Spectacular does: transforms the everyday life.

It is practically impossible to quantify the success of a guerrilla direct marketing campaigns in a public space. However, the large number of positive emails (which also contained enquiries about the stickers) allows us to conclude that the campaign made a large contribution towards the success of ticket bookings.