Film > FILM
1200
ARNOLD WORLDWIDE, Boston / AMERICAN LEGACY FOUNDATION / 2004
Awards:
Silver Cannes Lions
Overview
Credits
Overview
CampaignDescription
A crowd of 1200 people protesting against the tobacco company (the same amount that tobacco products kill a day), gather outside of the tobacco company and pretend to all drop dead on the street. A man holds a sign reading "Tobacco kills 1200 people a day, ever think about taking a day off?"
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