Audio & Radio > Innovation in Radio & Audio
FITZCO//McCANN, Atlanta / COCA-COLA / 2018
Awards:
Overview
Credits
BriefExplanation
Rather than create one radio spot to announce that names are back on Coke bottles, we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them. This audio-led campaign launched on terrestrial and digital radio, and was designed to spread socially from there.
EntrySummary
Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our international jury.
Implementation
We didn't do one :30 radio ad. Instead, we let people know Share A Coke is back with more names than ever, by creating a totally unique song for every name on Coke bottles - over 1,000. We launched in radio with so many name songs you never heard the same one twice, driving people to a special Coke website to find their song and share in social. We even wrote hundreds of songs in Spanish. When people tweeted about not having their name, we wrote custom songs in real time. Radio stations played with the songs live on air, providing hours of free on-air programming across the United States.
ScriptInEnglish
In the heat of Summer
One Man stands above the rest
Juan you know is one in a million
so share a Coke with Juan
ALL SONG NAMES:
Adams
Al
Alan
Alexa
Alicia
Alma
Anderson
Angel
Asia
Bailey
Beth
Brenda
Butler
Carla
Carmen
Chelsea
Colby
Cox
Dunn
Dylan
Edwin
Enrique
Gordon
Hart
Hector
Imani
Ingrid (Spanish)
Jairo
Janet
Kelley
Kelli
Kellie
Kelly
Linda
Maggie
Mayra
Mills
Moore
Nate
Nathan
Nelson
Orlando
Raul
Salazar
Sandoval
Shelby
Stephens
Stevens
Stone
Sydney
Tamara
Tony
Viviana (Spanish)
Ward
Warren
Yolanda (Spanish)
Ann
April
Brandi
Breanna
Briana
Brianna
Carly
Carroll
Courtney
Dawn
Deon
Eboni
Evans
Foster
Gabriel
Garrett
Hailey
Haley
Hayley
Heather
Howard
Iris
Jaclyn
Jill
Johnson
Jr
Judith
Junior
Kelsey
Kiel
Knight
Kyle
Lawrence
Lisa
Lorenzo
Louis
Marquis
Mia
Michele
Michelle
Nia
Nora
Patricia
Roberts
Rose
Salah
Sasha
Stacey
Thomas
Toni
Willis
Aaron
Andrea
Andy
Austin
Bridget
Christian
Cristian
David
Derek
Derrick
Ellis
Erik
Faith
Fisher
Gary
Gilbert
Giselle
Heidi
Henry
Hicks
Hunter
Isaac
Jarvis
Justin
Krystle
Kylie
Lucas
Makayla
Marvin
Meagan
Melanie
Nelly
Nina
Owens
Philip
Phillip
Robert
Robyn
Shannon
Snyder
Tanya
Timothy
Tisha
Trevor
Tyrone
Victoria
Yvonne
Andre
Andrew
Arturo
Blake
Brandon
Brooklyn
Carl
Chloe
Cindy
Colin
Cory
Cristal
Crystal
Danny
Drew
Eli
Ellen
Griffin
Hudson
Hugo
Jack
Jaime
Jamie
Jorge
Kristy
Lance
Lauren
Logan
Marcus
Martinez
Meghan
Minh
Moises
Peng
Rachael
Rachel
Regina
Sullivan
Susan
Tan
Trey
Webb
Britney
Calvin
Davis
Destiny
Diamond
Dustin
Gerald
Greg
Habib
Harris
Lewis
Magdalena
Marcos
Megan
Miguel
Nabil
Nikki
Olivia
Parker
Perry
Reynolds
Ricardo
Robin
Rolando
Samuel
Sharon
Stacy
Tameka
Tanner
Terry
Tom
Tucker
Veronica
Whitney
Alexandra
Andrews
Bob
Bradley
Candice
Carol
Casey
Catalina (Spanish)
Chavez
Cody
Cook
Dave
Diego
Edith
Elsa
Ethan
Evan
Fabiola (Spanish)
Freddy
George
Hayes
Irma
Jeanette
Jeff
Jerry
Joe
Joey
Karen
Kasey
Kendra
Kevin
Kristen
Kristin
Leah
Lizette
Luke
Mallory
Matt
Medina
Morrison
Nestor
Nichole
Nicole
Nora (Spanish)
Patricia (Spanish)
Patterson
Rene
Renee
Reyes
Rice
Robyn
Suzanne
Tara
Tasha
Agustin
Anisa
Armando
Baker
Breana
Caitlin
Collins
Dakota
Dennis
Fatima
Fernando
Guerrero
Hansen
Hawkins
Iesha
Jackson
Jamila
Jerome
Joseph
Kari
Latonya
Lopez
Mackenzie
Marcela
Marlene
Michael
Myers
Natalia
Nguyen
Obrien
Olson
Paulina
Rebeca
Rebecca
Rebekah
Richards
Roberto
Roxana
Samantha
Sofia
Thompson
Tiara
Wagner
Aimee
Ana
Angie
Anna
Antoine
Armstrong
Bertha
Brad
Breanne
Celia
Chase
Cheryl
Coleman
Delia
Desmond
Eva
Gina
Gray
Isabel
Jackie
Jose
Juliana
Justine
Lorena
Manuel
Marina
Mendez
Omar
Paula
Ramirez
Sarah
Schmidt
Sebastian
Sheena
Simmons
Simon
Smith
Sonia
Theresa
Tomas
Tori
Watkins
Adolfo
Adrienne
Albert
Alison
Anne
Autumn
Chad
Deja
Eboni
Ebony
Erica
Hughes
Jade
Jamaal
Kay
Kendall
Kiana
Latrice
Leticia
Marc
Maria
Marquita
Max
Mendoza
Monica
Nadia
Norma
Octavia
Phillips
Reynaldo
Rihab
Ruby
Ryan
Sara
Seth
Sorry 1
Stefanie
Stephanie
Terrance
Terrence
Tim
Williams
Abdullatif
Aisha
Alexander
Alexis
Amanda
Ariana
Benjamin
Carina
Carlos
Carolina
Chantal
Christina
Clarissa
Collin
Cristina
Diana
Edgar
Eduardo
Evelyn
Gerardo
Guadalupe
Henderson
Isaiah
Javier
Joaquin
Johanna
Joy
Julian
Julio
Julissa
Kennedy
Kenneth
Keshia
Kiara
Kristina
Latisha
Lidia
Lindsay
Lindsey
Luz
Lydia
Malinda
Miriam
Nancy
Nicholas
Nicolas
Rivera
Rocio
Rodriguez
Romero
Santos
Simone
Tiffany
Torres
Trisha
Truly
Uriel
Virginia
West
Alexandria
Allen
Bryan
Colleen
Daniels
Devan
Devin
Devon
Eddie
Guillermo
Herrera
Ivette
Jared
Jesse
Jessie
Keisha
Kierra
Kisha
Kristi
Larson
Latoya
Lilia
Lori
Margaret
Marisa
Matthew
Melinda
Moreno
Murray
Natalie
Patel
Perez
Ramiro
Rodolfo
Ross
Ruth
Savannah
Shanice
Shawn
Susana
Thorsten
Tierra
Valeria
Wallace
Weaver
Wright
Alejandro
Ariel
Becky
Blanca
Candace
Cassandra
Cedric
Daisy
Danielle
Deandre
Debra
Donte
Edward
Esmeralda
Estrada
Fabiola
Gabriela
Gabriella
Hernandez
Ismael
Jacob
Jada
Joanna
John
Johnny
Jon
Kassandra
Kirsten
Krista
Lakeisha
Lakesha
Leonardo
Liliana
Lyle
Maricela
Marisela
Marissa
Melissa
Monique
Nathaniel
Noemi
Perla
Rogelio
Shante
Todd
Travis
Vicente
Viviana
Xiomara
Zachary
Alejandra
Alisha
Alondra
Alvarez
Antonio
Aracely
Barbara
Bethany
Cameron
Cara
Charmaine
Chen
Connor
Daniel
Erick
Felipe
Freeman
Griselda
Hannah
Jamar
Kara
Lina
Lissette
Marco
Margarita
Mary
Miranda
Nicolas
Oscar
Rashad
Sabrina
Shameka
Shamika
Shanika
Sierra
Simpson
Sorry 3
Vanessa
Yadira
Zach
Zack
Alba
Alfredo
Alvarado
Ashish
Ben
Brandy
Brian
Chris
Cierra
Crawford
Cruz
Deanna
Donna
Elena
Esther
Francis
Hall
Jennifer
Jensen
Josh
Kayla
Keith
Lacey
Lakisha
Luis
Mariah
Mike
Mireya
Mitchell
Nichols
Paul
Pena
Raquel
Robertson
Sanchez
Sean
Tamika
Tristan
Turner
Vincent
Walter
Watson
Wesley
Xavier
Yasmin
Yazmin
Abraham
Aguilar
Anthony
Caroline
Claudia
Cunningham
Cynthia
Deborah
Desiree
Dulce
Ernesto
Esteban
Felicia
Fernandez
Garcia
Gilberto
Ginger
Hamilton
Jean
Jeremiah
Jocelyn
Joel
Joshua
Madison
Maribel
Miller
Morales
Natasha
Patrick
Peters
Peterson
Rick
Rodrigo
Rogers
Selena
Sergio
Shaun
Tianna
Troy
Valerie
Vasquez
Vazquez
William
Ali
Angelina
Bryce
Carrie
Cooper
Curtis
Daniela
Dominic
Don
Elijah
Elise
Ernesto (Spanish)
Fabian
Grant
Harry
Irene
Ivonne
Jake
Jane
Julio (Spanish)
Krystal
Larry
Leslie
Lucy
Luisa
Martha
Maurice
Mindy
Murphy
Naomi
Ortega
Preston
Quentin
Randy
Raymond
Reed
Roman
Ronald
Rosalinda (Spanish)
Safa
Spencer
Stephen
Sylvia
Tanisha
Tina
Tyler
Victor
Wendy
Wilson
Chantelle
Craig
Gabrielle
Jessica
Shantel
Adriana
Alex
Alyssa
Ana
Aurora
Bobby
Brendan
Brenden
Brooks
Catalina
Christopher
Cole
Dana
Donald
Efrain
Elisa
Emily
Erin
Felix
Ford
Graciela
Humberto
Iliana
Jalen
Jason
Kathy
Kenia
Kenya
Kristopher
Lizeth
Lorenzo (Spanish)
Mariana
Martin
Maysoon
Meredith
Mireya (Spanish)
Olga
Orlando (Spanish)
Pablo
Peter
Porter
Ramos
Rios
Rosa
Roxanne
Scott
Shay
Sofia (Spanish)
Sorry 3
Steven
Summer
Tania
Taylor
Tia
Tracy
Wells
Wheeler
Adrian
Alberto
Boyd
Bryant
Burke
Campbell
Cerra
Claire
Corina
Dalia
Dan
Darius
Dillon
Flor
Gardner
Garza
Graham
Gustavo
Hope
Ian
Jay
Juan
King
Kris
Lamar
Lane
Lee
Lourdes
Lucia
Mario
Mark
Maury
Ming
Munoz
Paige
Payne
Price
Ruiz
Salvador
Silvia
Vargas
Wood
Woods
Yolanda
Aaliyah
Adam
Amber
Andres
Annie
Arnold
Ashley
Audrey
Brady
Cassie
Cesar
Christine
Corey
Damian
Denise
Emilio
Eric
Feisal
Fox
Guzman
Harper
Helen
Ingrid
Jamal
Janelle
Jasmin
Jazmin
Jefferey
Jeffery
Jeffrey
Jeremy
Jermaine
Juana
Julie
Kareem
Kathleen
Katie
Katy
Kristine
Levi
Malik
Marie
Precious
Ramone
Shayla
Sidney
Silva
Tabitha
Tommy
Tonya
Valdez
Allison
Allyson
Brent
Cecilia
Celina
Demetrius
Elliott
Emanuel
Emmanuel
Erika
Giovanni
Hoffman
Ignacio
Jenny
Kimberly
Lashonda
Maritza
Michaela
Morgan
Morris
Nick
Nunez
Osvaldo
Pamela
Powell
Priscilla
Reginald
Reyna
Richard
Rob
Rochelle
Rodney
Rosalinda
Russell
Sam
Santiago
Shane
Shawna
Wassel
Will
Willie
Abbey
Abby
Aldo
Alec
Alecia
Amy
Arthur
Ashlee
Bennett
Berry
Bianca
Brett
Britney
Brittany
Brittney
Diane
Duncan
Gonzales
Gonzalez
Hala
Holly
Jenkins
Jenna
Jimenez
Josue
Judy
Karla
Katherine
Katheryn
Lamont
Latasha
Leroy
Madeline
Mariela
Mathews
Matthews
Micah
Misty
Ortiz
Perkins
Riley
Rudy
Sandra
Shanda
Steve
Tammy
Terrell
Walker
Yesenia
Yessenia
Yvette
Abigail
Alfonso
Alvaro
Amelia
Angela
Angelica
Araceli
Beatriz
Berenice
Carolyn
Carpenter
Catherine
Chapman
Damaris
Diaz
Dixon
Dominique
Douglas
Elias
Elizabeth
Ferguson
Francisco
Gregory
Gutierrez
Harrison
Ivan
Jacqueline
Jacquelyn
Jasmine
Johnston
Jordan
Juanita
Julia
Karina
Kate
Kendrick
Kurt
Laura
Lizbeth
Marisol
Marta
Mauricio
Melody
Nakia
Rafael
Ruben
Teresa
Washington
Abel
Anabel
Antonia
Barnes
Bell
Billy
Brooke
Camille
Carter
Castillo
Charles
Clark
Contreras
Darnell
Dora
Edwards
Francisca
Gibson
Gomez
Hilda
Hill
Holmes
Hunt
Isam
James
Jim
Johnathan
Jonathan
Katrina
Kim
Liz
Maira
Mandy
Mee
Neil
Noe
Pat
Ray
Ron
Saul
Sue
Ty
More Entries from Branded Content / Programming in Audio & Radio
24 items
More Entries from FITZCO//McCANN
24 items