Titanium > Titanium and Integrated

4TH AMENDMENT WEAR

4TH AMENDMENT WEAR, Boulder / 4TH AMENDMENT WEAR / 2011

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Overview

Credits

Overview

CampaignDescription

Now there’s a way to protest against those intrusive TSA X-ray body scanners without saying a word.

Underclothes printed with the 4th Amendment in Metallic Ink.Let them know they’re spying at the privates of a private citizen.

The Fourth Amendment to the Constitution of the United States, meant to prevent unwarranted search and seizure, is readable on TSA body scanners.We invented a proprietary metallic ink that displays messages on TSA scanner screens.

We created undergarments printed with metallic ink that display the 4th Amendment (the founding principal against unlawful search and seizure without warrant) when passed through airport security.The clothes are designed as a silent protest against the new reality of being searched to the point where we’re basically naked.We were the first product to ever be designed and tested to specifically appear in shape and letter form under backscatter scanning machines.4th Amendment Wear is specifically designed to broadcast messages to TSA X-ray officers just when they are peeking at your privates.

Effectiveness

Our website 4thamendmentwear.com received 1,205,397 million hits the weekend of launch (November 20th 2010).We received over 3.4 million hits on the site in less than 3 weeks from around the world.4th Amendment Wear sold out of the first limited edition within 2 hours of launch.4th Amendment Wear sold out again 3 hours hours after restocking.After thousands of pre-orders, wholesale requests, retail buyers wanting to stock 4th Amendment Wear and world wide distribution offers, 4th Amendment Wear is launching on a mass production basis in the US.

Implementation

We invented a proprietary metallic ink that displays any designed image or message on the TSA scanner screens.

We created undergarments printed with metallic ink that display the 4th Amendment (the founding principal against unlawful search and seizure without warrant) when passed through airport security.So whenever a TSA agent peeked at a traveler's privates, they would be confronted by the very law they were accused of violating.4th Amendment Wear.com was created to host our statement with a range of metallic-ink printed clothes available for sale.We reached out to key bloggers and tweeters, created ads on facebook, seeded blogs and message boards.We leveraged all forms of social media and PR to spread the word.Within hours of launch the media picked up on it and the press coverage exploded.

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