‘‘500 Sheets’ coincides with a time in our country where people are beginning to take one another’s cultural differences a little less seriously. And when you consider how well this spot went down, it’s clear that South Africans are up for a laugh. The word ‘sheet’, when pronounced by a black South African, sounds a lot like a common swearword, which just so happens to be associated with this product.

SFX: MusicFVO: I came home the other day with the shopping. My husband pulls out a big packet of Twinsaver, looks at me and he says … Yho! 500 sheets! and I say to him, hayi bo! and he says but look, it says right here, twinsaver 500 sheets in one roll. And I smile, because 500 sheets is a lot of sheets. Twinsaver. 500 sheets in one roll. 12 000 sheets in one value pack.SFX: Music