Film Craft > Film Craft

CINDERELLA

MCCANN MILTON KEYNES / VAUXHALL / 2019

CampaignCampaignLayout(opens in a new tab)
Film
Demo Film
1 of 0 items

Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

This film tells the well-known story of Cinderella in a very different way: backwards. Cinderella starts as a very rich woman who’s happily married to a prince. By the end, she’s a kitchen servant, living with her wicked stepmother and stepsisters. All of which demonstrates that when things are reversed (like when you reverse a car), they don’t always end happily. Which is why the Vauxhall Astra has a reverse camera as standard…

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

Our film is almost entirely handmade, with nearly 100% of it created with stop-motion. All the characters, props and sets are real small-scale objects made specifically for the film. In fact, the only CGI elements are in the lip-syncing sequences. Even elements like the fog, something that would usually be created in CGI, was created with stop-motion – something that took several days to perfect and film. Movement of the fog was shaped for each frame, with painstaking detail given to its motion and form - an approach that was taken to every moving element. The set was built to allow a long backwards track, reflecting the backwards motion of the story, and in itself took many days to design and build. Overall, it was an exhaustive yet rewarding labour of love – one that took thousands of hours to craft.

More Entries from Animation in Film Craft

24 items

Grand Prix Cannes Lions
RESOLVE (MYANMAR)

Editing

RESOLVE (MYANMAR)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)

More Entries from MCCANN MILTON KEYNES

18 items

Silver Cannes Lions
CINDERELLA

Automotive

CINDERELLA

VAUXHALL, MCCANN MILTON KEYNES

(opens in a new tab)